But the allure of Rudder’s work isn’t that the findings are particularly shocking. Rudder, a co-founder of OkCupid and Harvard-educated data scientist, analyzed millions of records and drew on related research to understand on how we search and scramble for love. Before we heighten the human experience, we should understand it first.
And that, as Christian Rudder demonstrates in his new book, Dataclysm: Who We Are (When We Think No One’s Looking), is perhaps an equally worthwhile pursuit. It’s the big data that rears its ugly head and tells us what we don’t want to know. If you’re still up for it, there’s another side of Big Data you haven’t seen-not the one that promised to use our digital world to our advantage to optimize, monetize, or systematize every last part our lives.
